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Marketing Management

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Marketing Management
Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Rapidly emerging forces of globalization have led firms to market beyond the borders of their home countries, making international marketing highly significant and an integral part of a firm's marketing strategy. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business's size, corporate culture, and industry context.

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Kein Miniaturbild Entfernen aa28d29b724aa15_1373179359.6375529766 978-3-7309-3581-1 Bitte wähle einen Grund aus Bitte gib die Stelle im Buch an. de de_DE